What’s Your Platform Superpower?

Quiz Questions

• 1.
   I'm Interested in Building a Platform Because:

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  • A.
    I have a burning desire to help people fix a specific problem.  
  • B.
    I want more people to have access to information that will have a positive impact on their lives.
  • C.
    I want people to think about new approaches to the way they think or act.
  • D.
    I love helping people make easier choices based on my personal experiences.
  • E.
    Because of where I am today, I feel a sense of responsibility to help others avoid or overcome the situations I experienced. 
• 2.
  Which Platform Would You Be Most Comfortable On?

  • A.
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    Going live on social media. 
  • B.
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    Teaching a workshop for an intimate group.
  • C.
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    Delivering a thought-provoking keynote.
  • D.
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    Being interviewed on TV for my expert opinion.
  • E.
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    Sharing a motivational message from the stage (even if I’m a little nervous).
• 3.
  What Challenge Do You Most Identify With?

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  • A.
    I don’t really have a single audience or lane that I want to focus on. I’m interested in lots of things that are interesting to a variety of people.
  • B.
    I know I have a great story to share, but don’t know how to be seen as a professional speaker.
  • C.
    When I'm sharing my expertise, it can feel so effortless that I feel the need to overdeliver, which creates more work.
  • D.
    I don’t see a path to consistently or predictably monetizing my platform.
  • E.
    I don’t feel like I know enough yet to consider myself an expert. 

• 4.
  If You Learned Something New and Wanted to Share with Others, What Would Be Your Approach?

  • A.
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    Tell them all the reasons they need to act on this new information.
  • B.
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    Make a book recommendation or interview an expert on the topic.
  • C.
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    Call a friend who is a deep thinker to talk about the broader implications.
  • D.
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    Go live on social media to talk about it.
  • E.
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    Share the story of how it made a difference for you personally. 
• 5.
  You’re Asked to Speak at a Conference. What’s One of the First Steps in Your Preparation?

  • A.
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    Posting on social media to let people know I got a speaking gig!
  • B.
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    Doing more in-depth research on the topic.
  • C.
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    Thinking about a way to break away from the traditional way you hear this topic discussed.
  • D.
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    Jotting down a quick outline of the most important things I want the audience to take away from my message.
  • E.
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    I’ll start preparing soon, but I want to spend some time basking in gratitude for the opportunity to reach this audience. 
• 6.
  When it Comes to Building an Audience, What’s MOST Important to You?

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  • A.
    I want people to benefit from my skills or experience.
  • B.
    I want to share what I’ve learned in a credible way.
  • C.
    I want people to feel better about themselves and what’s possible for them.
  • D.
    I want people to see me as a trusted source of advice.  
  • E.
    I want to get people to think differently.
• 7.
  What Style Do You Most Resonate with Based on the Way They Engage Their Audiences? 

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  • A.
    Lisa Nichols or Les Brown ("You can do anything!")
  • B.
    Suzie Orman or Daymond John ("Here's what you need to know")
  • C.
    Seth Godin or Brene Brown ("Have you ever thought about...?"
  • D.
    Tabitha Brown or Kim Kardashian ("Let me show you something...")
• 8.
  Which Best Describes Your Platform-Building Stage? 

  • A.
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    I have an established platform
  • B.
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    I'm just getting started or making a pivot
  • C.
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    I don't even know where to start

Quiz Outcomes

• 1.
  THE EXPERT

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  Your Superpowers:You have a deep level of practical knowledge and wisdom. You didn’t just read it in a book, you’ve been there, done that and have the receipts to prove it!Unlike your less-experienced counterparts, you are capable of moving beyond a one-size-fits-all approach to serving people because you know that not one formula works for everyone. When the tips in the book don’t work for them, you can tell them why and give them alternative strategies. People enjoy your content because it’s so practical and there’s always something they can apply right away. Because you’re confident in your expertise, you can be quick on your feet. You can teach/share without extensive prep time and tackle Q&As with ease. Challenges to Look Out For: Because your focus is the transfer of knowledge, it can be easy to forget to be a “person”. There’s no shortage of sources of information. Knowing more about your life, interests and background can help to make you their preferred source. You may be creating more work for yourself by feeling like you have to start from scratch every time you're asked to share your expertise. Teaching from a signature framework or methodology will make your life easier AND increase your credibility with audiences because you have memorable, indentifiable intellectual property. Ideal Platforms For Experts: Keynote speakingDelivering hands-on workshops and intensivesBeing a guest on podcasts and livestreamsSharing expertise on Clubhouse Writing booksBloggingWant to build a stronger personal brand so you can make a greater impact? I CAN HELP!I’m Isha (pronounced eye-sha) Cogborn, Personal Brand Strategist and founder of Epiphany Institute. I've spent 20+ years building brands for Fortune 50 corporations and regular people just like you. I specialize in working with aspiring speakers, subject-matter experts and thought leaders who know they have a legacy to build that's bigger than what they're living right now. Is that you? If so, I invite you to join my Platform for Purpose Virtual Boot Camp on April 24. Tickets are only $49! In this live, virtual training event, you’ll learn how to: • Build your confidence so you can show up on bigger platforms to reach the people you’re called to serve. • Choose the right platforms to share your message (Hint: It isn’t ALL of them)• Authentically connect to the people you’re called to serve in a way that gets them to value your voice. • Position yourself for speaking and media opportunities. • Stay committed to your goals even when life gets in the way.
• 2.
  THE TEACHER 

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  Your Superpowers: You enjoy learning all there is to know about a subject, so you’re a deep well of knowledge to the people in your span of influence. When you share, you do so with purpose. You don’t tend to engage in a lot of randomness, so people pay closer attention when you have something to say.You’re naturally curious. This leads you to ask great questions that can foster breakthroughs for the people you work with. Challenges to Look Out For: You can turn into a degree/certification chaser. At some point, you have to trust your ability to contribute meaningfully to others. Resist the urge to overthink things. You won’t always have all of the answers. The best lessons are often learned by doing – even if it means making a few mistakes. You may not always make putting yourself “out there” a priority, so it can lead to inconsistency in your marketing activities and slow the process of attracting new people to your platform. Ideal Platforms for Teachers:Delivering workshops and intensivesHosting podcasts and livestreamsModerating rooms on ClubhouseWriting booksBloggingWant to build a stronger personal brand so you can make a bigger impact? I CAN HELP!I’m Isha(pronounced eye-sha) Cogborn, Personal Brand Strategist and founder of Epiphany Institute. I've spent 20+ years building brands for Fortune 50 corporations and regular people just like you. I specialize in working with aspiring speakers, subject-matter experts and thought leaders who know they have a legacy to build that's bigger than what they're living right now. Is that you? If so, I invite you to join my Platform for Purpose Virtual Boot Camp on April 24. Tickets are only $49! In this live, virtual training event, you’ll learn how to: • Build your confidence so you can show up on bigger platforms to reach the people you’re called to serve. • Choose the right platforms to share your message (Hint: It isn’t ALL of them)• Authentically connect to the people you’re called to serve in a way that gets them to value your voice. • Position yourself for speaking and media opportunities. • Stay committed to your goals even when life gets in the way.
• 3.
  THE INFLUENCER 

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  Your Superpowers:You're an early adopter and people enjoy living vicariously through you and your experiences. You have personality to spare! That doesn’t mean you to be over-the-top, simply being who you are attracts the right people.You have the potential to make topics that people don’t even care about interesting. You always have a great story to tell or a random fact. Challenges to Look Out For: Even if you have excellent content with a multitude of followers, it’s critical to have a sound business strategy in place that allows you to monetize your efforts directly or indirectly. Resist the urge to play the comparison game. It can be easy to fall into the trap of trying to be something you’re not because it attracts more attention. Ideal Platforms for Influencers:YouTubeInstagramLivestreamsPinterestHosting rooms on ClubhouseHosting a podcastWant to build a stronger personal brand so you can make a bigger impact? I CAN HELP!I’m Isha (pronounced eye-sha) Cogborn, Personal Brand Strategist and founder of Epiphany Institute. I've spent 20+ years building brands for Fortune 50 corporations and regular people just like you. I specialize in working with aspiring speakers, subject-matter experts and thought leaders who know they have a legacy to build that's bigger than what they're living right now. Is that you? If so, I invite you to join my Platform for Purpose Virtual Boot Camp on April 24. Tickets are only $49! In this live, virtual training event, you’ll learn how to: • Build your confidence so you can show up on bigger platforms to reach the people you’re called to serve. • Choose the right platforms to share your message (Hint: It isn’t ALL of them)• Authentically connect to the people you’re called to serve in a way that gets them to value your voice. • Position yourself for speaking and media opportunities. • Stay committed to your goals even when life gets in the way.
• 4.
  THE THOUGHT LEADER 

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  Your Superpowers:You see the world through a different lens. You’re not afraid to challenge the status quo and rarely fall victim to group think. You ask the questions that others don’t even know to ask. As a result, you shift the conversation to places that haven’t even been explored. You want other people to get it, too. If you can create a mindset shift, you know you can make a significant impact. Challenges to Look Out For: You may find it challenging to pick a specific topic or audience to focus on.You likely are not driven by the financial benefits of building your personal brand, so it could be easy to lose interest if you don’t have a structured approach to your efforts. Ideal Platforms for Thought Leaders:Keynote speakingRecorded videosWriting booksHosting a podcastSpeaking on ClubhouseWant to build a stronger personal brand so you can make a bigger impact? I CAN HELP!I’m Isha (pronounced eye-sha) Cogborn, Personal Brand Strategist and founder of Epiphany Institute. I've spent 20+ years building brands for Fortune 50 corporations and regular people just like you. I specialize in working with aspiring speakers, subject-matter experts and thought leaders who know they have a legacy to build that's bigger than what they're living right now. Is that you? If so, I invite you to join my Platform for Purpose Virtual Boot Camp on April 24. Tickets are only $49! In this live, virtual training event, you’ll learn how to: • Build your confidence so you can show up on bigger platforms to reach the people you’re called to serve. • Choose the right platforms to share your message (Hint: It isn’t ALL of them)• Authentically connect to the people you’re called to serve in a way that gets them to value your voice. • Position yourself for speaking and media opportunities. • Stay committed to your goals even when life gets in the way.
• 5.
  THE MOTIVATOR 

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  Your Superpowers:You’re not afraid to put yourself out there. You’re comfortable being vulnerable because you know people can learn from your shortcomings. Your passion is contagious! You make people feel like they can leap tall buildings in a single bound.Because of your personal experiences, you feel a strong sense of responsibility to help others. Challenges to Look Out For: Make sure you look for ways to take people a step beyond feeling good. What tangible steps can they take to have the wonderful results that you speak of? You likely are not driven by the financial benefits of building your personal brand, so it could be easy to lose interest if you don’t have a structured approach to your efforts.Ideal Platforms for Motivators: Keynote speakingYouTubeInstagramLivestreamsHosting a podcastBeing a guest on podcastsWant to build a stronger personal brand so you can make a bigger impact? I CAN HELP!I’m Isha (pronounced eye-sha) Cogborn, Personal Brand Strategist and founder of Epiphany Institute. I've spent 20+ years building brands for Fortune 50 corporations and regular people just like you. I specialize in working with aspiring speakers, subject-matter experts and thought leaders who know they have a legacy to build that's bigger than what they're living right now. Is that you? If so, I invite you to join my Platform for Purpose Virtual Boot Camp on April 24. Tickets are only $49! In this live, virtual training event, you’ll learn how to: • Build your confidence so you can show up on bigger platforms to reach the people you’re called to serve. • Choose the right platforms to share your message (Hint: It isn’t ALL of them)• Authentically connect to the people you’re called to serve in a way that gets them to value your voice. • Position yourself for speaking and media opportunities. • Stay committed to your goals even when life gets in the way.